Experience
Combine O-data from operations with X-data from experiences to understand how people feel about your products, services, and brand – and why. Our experience management platform can help you anticipate needs, predict actions, and identify ways to improve customer, employee, product, and brand experiences.
Intelligence
Accelerate digital transformation with our business technology platform. Harness intelligent technologies like AI, machine learning, the Internet of Things (IoT), and advanced analytics. Build new applications – and unlock the full power of your data with the SAP HANA in-memory database.?
Operations
Automate?your operations and embed intelligence into every process – from customer-facing activities to HR, finance, manufacturing, supply chain, and procurement. Our integration-ready, intelligent suite of applications can help you increase speed and flexibility in all areas of your business.